Casey Georgeson | Entrepreneur | Saint Jane Beauty

Bailarín Cellars celebrates those who do what they love. Their passion for life is unstoppable and their enthusiasm is infectious. We celebrate these heroes and learn from their words of wisdom as we chase our own pursuits.

This month we celebrate Casey Georgeson, the founder of Saint Jane Beauty, an internationally acclaimed boutique skincare company with Sonoma County roots. SAINT JANE is available online and at Sephora and has been featured in Women’s Health, Vogue, Forbes, New York Times and more.

WHAT MAKES YOU DANCE?

“Empowering and inspiring my girls.” 

My family is everything to me - my husband and three daughters who are growing up way too quickly. I cherish our time together as I know that one day I’ll miss the years when they were small. I blend my career and home life because I never want to look back and feel like I lost out on this special time.

At my core, I’m a creator, I innovate and I design. I’m passionate about developing brands, products and stories that people connect with and covet. My roots are in the wine industry and I come from four generations of wine entrepreneurs. Wine is my heritage, but the intersection of wine and beauty is where the magic happens for me. From an early age, beauty products were intoxicating. They were transformative and empowering. Makeup and skincare allowed me to play dress up and be grown up at the same time. I loved watching my Mom do her beauty routine before work in the morning. Her process was mesmerizing. 

In 2018 when I had the idea for SAINT JANE, I never imagined it would affect people in so many positive ways and inspire them to feel happy in their own skin. I started small – sharing our Luxury Beauty Serum that combines 20 different botanicals to heal and nourish the skin.  It took months of trial and error, but we found THE formula and we’re still obsessed, two years after launching it.  Knowing that a product I created impacted people’s skin by helping them to heal, giving them the confidence, and a reason to smile is deeply rewarding.

SAINT JANE has also been a great example for my girls. They see me creating and building the business every day. It’s cute when they come up with their own brand ideas with logos and trademarks. When I was a little girl, I didn’t know what a Brand Creator or Innovation was…now they get to experience it for themselves as they chart their own creative paths.

-Casey Georgeson